Most people recognize the opportunity GLP-1 medications are creating in supplements. Few understand the ecosystem forming around them.
As GLP-1 use grows, a new category of companion products is emerging around the patient journey. Yet many questions remain unanswered.
Who are these consumers? Do they all experience the same challenges? What support are they looking for beyond the medication itself? How are their behaviors, purchasing habits, and expectations changing? And what role can supplement brands credibly play?
To answer these questions, PharmaLinea is bringing together different perspectives on the patient journey, consumer behavior, and market developments to help brands better understand the forces shaping the GLP-1 companions category. The full speaker lineup will be announced soon.
Join us live on November 26th to discover:
- What is the GLP-1 companions category?
- What do patients experience and need throughout their GLP-1 journey?
- How are patients adapting their nutrition, routines, and purchasing behavior?
- How are consumers discovering, evaluating, and purchasing companion products?
- Where are the most credible opportunities for supplement brands?
- What could effective GLP-1 companion solutions look like in practice?
Can’t join live? Register anyway and we’ll share the recording and presentation materials after the event.
SPEAKERS:
Chloé Arjona
Beauty & Wellbeing Director
With over 10 years of experience in the beauty industry, Chloé Arjona has supported the development of international fragrance and make-up brands within leading groups such as Puig, Coty and Shiseido. Since 2022, she has been leading NellyRodi’s Beauty & Wellbeing Division, supporting industry players in addressing their challenges around brand desirability, relevance and performance.
Matevž Ambrožič
Strategy Director
Matevž Ambrožič has an academic background in biochemistry, with a specialty in protein biochemistry. Following his research position at Stockholm University and development position at Novartis, Ambrožič applied his knowledge in the food supplement industry, leading strategy at PharmaLinea.